Stevia is continually being adopted as a zero calorie, naturally sourced ingredient in each region of the world. In the last five years (2009-2014), Europe had the highest annualized growth rate, leading the way as food and beverage companies strive to use plant based ingredients in new products and reformulations. See the momentum for yourself with our latest 2015 FINAL PCSI MAP INFOGRAFICS - stevia zero calorie sweetenerinfographic.